| FLAVORx Inc, the company that sets the
gold-standard for developing medicinal flavorings for both
over the counter and prescription medications, has expanded
into the province of Quebec. Because of the continued success
throughout the rest of the Canadian regions, the company felt
it imperative to continue its growth across the country. As
FLAVORx's mission to promote the health and well-being of
children, integration as an Alberta Corporation will further
enable children around the world access to better healthcare.
 Bethesda,
MD (PRWEB) March 15, 2006 - FLAVORx Inc., Maryland's Bio-tech
company of 2005 that defined an industry, announced it has
officially become an Alberta Corporation and that the province
of Quebec is now open to all pharmacies that are looking to
implement their scientifically-tested & medically-proven
medicinal compliance program.
After staging an aggressive growth campaign throughout Canada,
FLAVORx executives agreed that it was essential to become
an official part of the Canadian business community. According
to President and CEO Kenny Kramm, "This was a pivotal step
for us to take. We are committed to expanding our company
throughout the fast-growing Canadian business community."
In Quebec, strong demand by patients, pharmacists and doctors
influenced FLAVORx's decision to expand throughout the
Francophone region. Ashton Maaraba, FLAVORx's Sr. Vice
President, Sales & International Operations states, "I've
had the fortunate opportunity to travel the region and interact
with the diverse pharmacy and medical community throughout
Quebec." Maaraba goes on to say, “I’ve also
witnessed that the community flat-out embraces critical patient
healthcare programs, especially those essential to helping
the patient get better faster. For FLAVORx to be placed in
such key categories further confirms that medicinal flavoring,
or in our sense simple compounding, has emerged as a priority
patient healthcare ingredient. I’m really happy to be
expanding our partnerships as I’ve already met with
an array of strong companies ready to launch throughout Quebec.”
FLAVORx applauds all of its Canadian partners for taking a
leap to improve patient healthcare programs. The addition
of FLAVORx adds greater depth to the pharmacists’ patient
care facility by diversifying the treatment options that patients
are afforded. Maaraba adds, “The FLAVORx team extends
its warmest appreciation to all of our Canadian partners.
Each and every one of their pharmacy staff members demonstrates
first rate patient care faculties. They are significant toward
helping improve a patient’s medicinal non-compliance
issue.” In Quebec, FLAVORx credits Le Group Jean Coutu
for its outstanding efforts in collaborating to advance patient
healthcare throughout Quebec. Nationally both the Loblaws
& Sobeys/Lawton groups have proven instrumental in establishing
an opportunity for patients that rely on FLAVORx. Regionally,
Canadian Chains such as, Overwaitea-Sav-on Food Group, London
Drugs, Calgary Co-op and other fine pharmacies have applied
their regional expertise to introduce FLAVORx throughout their
patient communities. The expansive introduction into Canadian
pharmacies means that FLAVORx is now available to customers
in every province and territory; in Quebec, FLAVORx is trademarked
as SAVEURx+.
FLAVORx has advanced the challenge to medicinal compliance
by perfecting the methodology that allows pharmacists to turn
any bitter or foul-tasting medication into a readily-accepted,
flavored liquid. It provides patients of any age, with prescription
drug or over-the-counter (OTC) medications, a palatable and
safe liquid so they can comply with their doctor’s instructions
and recover from illness more quickly. FLAVORx recently helped
publish the first Continuing Education program on Medicinal
Flavoring. It is ACPE accredited and in the process of becoming
CEEP certified.
FLAVORx, headquartered in Bethesda, Maryland, USA , is currently
located in nearly 33,000 pharmacy locations, including many
major hospital pharmacies. Other U.S. chain pharmacies that
offer FLAVORx include Wal-Mart, Walgreens, Rite-Aid, CVS pharmacy,
Albertson's, Supervalu, Target, Kroger, Giant, Giant Eagle,
Longs, Kmart, Winn Dixie, Safeway, USA Drugs, Kinney Drugs,
Meijer, Shopko, Spartan Stores, & Happy Harrys, Sav-on,
& Osco.
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