| FLAVORx Inc, the industry leader in medicinal
flavoring, is proud to celebrate its 10 year anniversary this
month. The company sets the industry gold-standard for scientifically-developed
and medically-tested flavorings for over-the-counter and prescription
medications. Growing at an exponential rate, FLAVORx has helped
expand pharmacy service offerings and improve the quality
of life for countless patients worldwide.
Bethesda, MD (PRWEB) June 22, 2006 - This
month marks the ten year anniversary of FLAVORx, Inc, Maryland's
Biotech Company of the year (2005) responsible for the innovation
behind the development of a safe and effective medication
flavoring system. Founded upon a father’s love and necessity
to save his youngest daughter’s life, FLAVORx has continually
kept safety a top priority in its mission to improve the quality
of life for patients. The company has grown to serve over
35,000 pharmacies nationwide that rely on the FLAVORx system
to provide superior services to their customers.
all of these endeavors are self funded by FLAVORx and are
done to help those less fortunate than we are
Of all the motivations for launchuing a business, love and
fear may be the most powerful. Plagued at a very early age
with countless medications and therapy to treat cerebral palsy
and a seizure disorder, Hadley Kramm had a tough road ahead
of her. Unfortunately, many of the liquid medications crucial
to her survival were simply too bitter to swallow. Exhausted,
helpless and guilt-ridden by having to fight a constant battle
with his young daughter, Kenny Kramm spent countless hours
in the family pharmacy to finally develop a system that could
safely transform the taste of her medications into flavors
Hadley could readily accept. Kenny’s innovation thereafter
led him to become the CEO and President of FLAVORx, Inc. Prior
to moving the system to market and long before the company
knew it would someday be a nationwide and international success,
the company invested its time, money and focus solely on rigorous
stability, safety, organoleptic and compatibility studies.
FLAVORx developed the industry’s first line of flavors
formulated specifically for medication usage. All FLAVORx
flavors are sugar-free, dye-free, non-allergenic, non-alcoholic
(or less than 8% alcohol), phosphate and sodium-free, and
highly-concentrated so that only a small amount of drops are
needed even to flavor a large bottle of medication. The company
has also created a proprietary Bitterness Suppressor that
contains a delayed-release molecule to combat the bitterness
stimuli and a proprietary Sweetening Enhancer that is 100
times sweeter than table sugar.
From one sick child to one father’s innovation, the
company’s successful and effective formulary has since
helped flavor over 60 million prescriptions without any incidence
of adverse reaction, allergy or changes in efficacy. The struggle
of medicine time is eliminated with the addition of FLAVORx,
not merely to provide a more palatable solution, but overall
to improve medicinal compliance, health and quality of life.
The company has taken on a multitude of philanthropic endeavors
to provide help worldwide, such as flavoring water for troops
in Iraq, providing flavoring kits for children orphaned by
Hurricane Katrina, and even traveling to the Dominican Republic
to flavor antiretroviral medications for children suffering
from HIV/AIDS. Kramm says that "all of these endeavors
are self funded by FLAVORx and are done to help those less
fortunate than we are".
Similarly, since getting its start in the family pharmacy,
FLAVORx has grown at an exponential rate to be included in
the repertoire of pharmacies in the United States, Canada,
Australia, and soon to be, the United Kingdom. Each of these
pharmacies has watched FLAVORx help grow their bottom-line
as a specialty service that has enabled pharmacies worldwide
to offer exceptional customer benefit. FLAVORx’s unique
technology has led to recognition in almost every major newspapers
nationwide such as The Washington Post and The New York Times.
It has been featured in People Magazine, Better Homes and
Gardens, Parents Magazine, Child Magazine, Fortune Magazine,
Entrepreneur Magazine, Woman's Day Magazine and was the cover
story in Inc. Magazine's June 2003 issue, and was featured
on the Today Show with Katie Couric and Matt Lauer.
The company’s dedication to innovation, safety and
philanthropy can be seen through its multitude of awards such
as the 2004 Ernst & Young Entrepreneur of the Year Award,
3-Time INC500 listing, Maryland’s 2005 Bio-Product of
the Year and Drug Store News 2001 From the Heart Award.
For more information, please contact Teresa Chen at 800.884.5771
extension 234.
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