| EQ Energy, in partnership with FLAVORx
Inc, has developed a formula for its effervescent energy drink
tablet that successfully masks the taste of health components
such as Ginkgo Biloba, caffeine and B vitamins. Many of these
ingredients have an existing bitter, acrid or sour taste,
making them unpleasant to ingest. However, EQ's tablet blend
allows consumers and health enthusiasts especially, to consume
essential vitamins, minerals and extracts that promote wellness
in a tasty fashion.
Bethesda, MD (PRWEB) July 5, 2006 - It doesn’t
take a genius to know that most people prefer French fries
over carrot sticks, chocolate cake over an apple and a root
beer float over tomato juice. It’s just the way life
goes, healthy doesn't usually translate into fantastic taste.
But as more and more consumers are beginning to adopt healthier
lifestyles by watching their weight and their diets, people
have begun to turn to healthy food and drink options in lieu
of more indulgent snacks. In fact, with all the chatter about
wonder herbs, plants and fruits, many people even voluntarily
choke things down simply in hopes of achieving wellness. EQ,
an umbrella company of flavoring specialist FLAVORx, Inc,
has defied the odds by successfully masking the taste of a
combination of good-for-you components in its effervescent
energy drink tablets that include the notoriously unpleasant
B vitamin group, bitter tasting caffeine and the characteristically
acrid tasting Ginkgo Biloba.
These days, Ginkgo Biloba has a religious following. This
wonder herb, discovered by Chinese monks millions of years
ago, has been linked to improving memory and mental clarity,
relieving tension and anxiety, restoring energy and even elevating
mood. Gingko has been included in remedies to cure Alzheimer’s
disease, dementia, sexual dysfunction and even Multiple Sclerosis.
It’s of no surprise that consumers are drawn to, and
in some cases specifically seek out, products containing Ginkgo.
Unfortunately, its pungent, sour taste makes it difficult
to swallow, with most consumers and health enthusiasts praying
for a product that will help them get their Gingko without
the unpleasant taste. What's more, most Ginkgo-lovers automatically
anticipate bad taste with products containing their favorite
herb.
Most vitamins also have a very tough taste to cover-up. Beyond
pills and capsules that bypass the taste receptors, ingesting
vitamin complexes by eating or drinking them is not a pleasant
experience. Kids can’t be to blame when they go running
for the hills when a bottle of chewable vitamins is in sight.
B group vitamins have an extremely characteristic ‘vitamin-taste’
which is typically foul and sulfur-like, leaving a very bad
aftertaste with most people.
As the industry leader in medicinal flavoring, FLAVORx has
developed the expertise to successfully make anything taste
good. When President and CEO Kenny Kramm had to derive a formula
that would successfully mask the taste of caffeine, Ginkgo
Biloba and the multivitamin blend containing many of the B
complex vitamins, he knew it was not going to be easy. However,
with over 10 years of experience in developing a flavoring
system and formulary for over 300 over-the-counter and prescription
medications, the task was certainly doable for Kramm. After
working and reworking the formula, Kramm’s specialized
recipe of sweetening-enhancing, vitamin masking and bitterness-suppressing
components enabled the product to carry a light flavor, while
still disguising the taste of the ingredients. The formula
is sugar-free and therefore not syrupy sweet or marked with
a tart, acrid, foul or distasteful aftertaste.
Because EQ has such a light flavor, it pairs well with any
beverage, making it an instant success among consumers who
can customize EQ to their tastes by mixing it with anything
from plain tap-water to juices, sports drinks or even sodas.
Now a simple glass of cranberry juice can be fortified with
Ginkgo Biloba, a healthy multi-vitamin mixture and caffeine
simply by adding an effervescent EQ tablet. In addition, consumers
need not worry that they will grow sick of EQ’s flavor,
as simply adding it to a different beverage can automatically
change the taste.
EQ is currently available in select convenience stores and
on line at www.drinkeq.com and will be launched in its first
major nationwide chain retailer in mid-July.
For more information please visit www.drinkeq.com
or contact Teresa Chen at 800.884.5771, extension 234
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