| In response to growing demand from consumers
for a gluten-free and casein-free line of FLAVORx Medicinal
Flavorings, President Kenny Kramm has re-vamped the products
to diminish the possibilities of allergy or adverse reactions
due to diet limitations. Nearly all of the 42 flavors have
been modified to cater to the needs of patients who cannot
consume wheat, barley, rye, oats and dairy products.
Bethesda, MD (PRWEB) January 10, 2006 - FLAVORx, Inc., the
industry standard for the flavoring of prescription and OTC
drugs, now offers medicinal flavorings safe for patients suffering
from Celiac Disease, gluten intolerance or wheat allergies.
Additionally, FLAVORx flavorings are now also casein-free
and thus friendly to consumers who face troubles digesting
dairy products. In a response to consumer requests for gluten
and casein-free products, the company has taken it upon itself
to re-vamp its formulations to make them safe and available
to consumers of all needs.
Having received calls from many parents and pharmacists regarding
the gluten and casein content in FLAVORx flavorings, Kenny
Kramm, President and CEO of FLAVORx, began to realize that
this was a limiting factor to many children. Thus began the
modification process for the existing FLAVORx product line
to address the dietary limitations that consumers with Celiac
Disease face. According to Kramm, “Disease, allergy
or intolerance shouldn't prevent a child from being
able to have their medication taste palatable. The limitations
that these children (also teens, adults and the elderly) have
to face on a day to day basis are already more than most could
endure, adding bad-tasting medicine to that list is adding
insult to injury.” With gluten and casein-free flavors,
patients can rest-assured that they will still receive the
maximum benefit from their medications, without having to
worry that the addition of a flavoring could cause further
complication because of a specific allergy or disease.
Working with all 42 flavors, Kramm had the formulations tested
for safety and efficacy, to ensure they would still be appetizing
and successful to use in medications. By making these modifications,
41 of the 42 flavors are now completely safe for consumers
with a chronic reaction to gluten and/or dairy products, and
also better for those consumers who may be unaware of allergic
conditions. This vastly reduces any incidence of complication
with allergy or adverse reaction when taking a FLAVORx medication.
The one flavor that is still being modified is Strawberry
Cream, which contains a very small amount of casein, a milk
protein; however FLAVORx researchers are currently working
to alter this component while maintaining the taste characteristics
and medication covering properties.
Celiac Disease is the result of an adverse reaction to glutens
that causes destruction of villi in the small intestine and
results in inadequate nutrient absorption. Patients with Celiac
Disease are typically unable to consume gluten products containing
wheat, rye, barley and oats including common items like breads,
pasta, cookies and even alcoholic beverages like beer. Celiac
Disease affects 1 in 133 Americans, and there is no prescriptive
cure for Celiacs, except to maintain a gluten-free diet. Doing
so allows for immediate repair of villi in the small intestine,
and likewise regression back to a diet containing gluten can
be immediately detrimental. Therefore, even a small amount
of gluten, like that in a few drops of flavoring, could cause
a negative reaction. When asked why he took such great lengths
to ensure that the flavorings were absolutely without gluten
or casein, Kramm simply stated, "When it comes to medicine,
you just can't be too careful and everybody's
health circumstances must be taken into consideration."
Symptoms of Celiac Disease include both intestinal and non-intestinal
disorders including abdominal pain, general swelling, hair
loss and malnutrition, as well as additional complications
like lactose intolerance. Similarly, allergies and intolerance
to gluten and casein can lead to such reactions as GI symptoms
(gas, bloating) and respiratory problems.
FLAVORx's development of flavors that are gluten and
casein-free exemplifies the company's dedication to
consumer needs, so patients can be confident that flavoring
their medications will not cause adverse reactions to their
medications.
For more information, please contact Teresa Chen
at 800.884.5771 extension 234.
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