| Over Super Bowl weekend, EQ guaranteed
partygoers the ability to have good times longer by providing
EQ Effervescent Energy Tablets at evening affairs such as
the "Legends" party hosted by NFL star Julius Curry.
With nearly 1,000 V.I.P. guests present, empty EQ wrappers
adorned the venue's floor and table as guests experimented
with EQ in different beverages to keep them energized for
all the evening's entertainment. Some guests were overheard
saying that the party was better than the game between the
Pittsburgh Steelers and the Seattle Seahawks.
Bethesda, MD (PRWEB) February 10, 2006 -
Former Green Bay Packers safety Julius Curry sponsored an
all-star Super Bowl "Legends" party at the luxury
Atheneum Hotel Suites in downtown Detroit last Saturday, February
4th, 2006 to benefit the "Walter and Connie Payton Foundation".
The Foundation is dedicated to the emotional healing of neglected,
abused, and underprivileged children by providing tools and
opportunities to build self- esteem and encourage a better
family unit giving hope for a brighter future. The glamorous
event welcomed approximately 1,000 guests who enjoyed an evening
of great food, fancy drink, live music, dance, a silent auction
and premiere fashion show. EQ, the Smart Energy Drink was
present as an honored contributor, and kept guests energized
through the night with complimentary samples. Mounds of empty
EQ wrappers abandoned and emptied drink glasses and EQ chatter
signified the crowd’s enthusiasm toward the industry’s
newest effervescent technology in energy drinks. Because EQ
is currently available only in select high-end hotels and
online, guests were ecstatic to have first-hand exposure to
EQ, the hottest product to hit the energy drink market in
recent years.
 The night
began at 8pm in the Grand Ballroom of the Atheneum, an 8th
floor venue offering a floor-to-ceiling window view of Detroit’s
downtown cityscape. Guests mingled over cocktails on both
the VIP and general admission levels and took in the scene
admiring art and high-end fashion items from local designers,
as well as unique and priceless items for bid in the silent
auction. The night kicked off with a fashion show from Nocce
Designs, followed by a live musical performance from Kiahyo.
Attendees included Jimmy Kimmel, Boys II Men, and NFL players
such as Mike “Scooter” McGruder, Roy Manning and
Steve McMichael, as well as NASCAR racing sensation Chase
Montgomery. Media relations guests included Access Hollywood,
FHM Magazine, Sister to Sister Magazine and the Detroit Auto
Scene. Other invited guests included Nick Lachey, David Givens,
Julius Jones, Michelle Williams and Kelly Rowland of Destiny's
Child, Drew Henson, William “The Refrigerator”
Perry, Derrick Coleman, Marlon Jackson, DJ Polo, DJ Steadyrock,
P Live, Antonio Gates and Braylon Edwards.
EQ representatives were on-site to captures photos of guests
enjoying each other’s company, the entertainment, and
of course, EQ. Partiers spent time at the bar getting creative
with EQ recipes and experimenting with the effervescent tablet
in a multitude of different beverages. Several guests were
also spotted stashing a few extra EQ tablets in their pockets
and purses to cure their virtually unavoidable Sunday morning
hangovers. With its essential mix of vitamins, ginkgo biloba
and unique energy blend, EQ was extremely popular and well-received
among both the VIP and general admission guests. And the buzz
didn’t just stop there—several party attendees
were heard proclaiming their excitement about EQ while cheering
on their favorite teams at Super Bowl parties the following
day.
To date, EQ has been made available online, at major events
and to premiere hotel establishments such as the Soho House,
a members-only luxury club and hotel. Through partnerships
such as these, EQ has been presented to partygoers and clients
in Las Vegas, New York and Washington DC, and featured at
events such as New York's Fashion Week (where Mary-Kate Olsen
was spotted yesterday morning leaving her hotel with her EQ)
and the Super Bowl in Detroit.
Help determine consumer preferences by expressing your opinions
on energy drinks by clicking http://www.surveymonkey.com/s.asp?u=519031766580.
To check our event pictures and to learn more about EQ, please
visit www.drinkeq.com.
For more information and to find where EQ will be appearing
next contact Teresa Chen at 800.884.5771,
extension 234.
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