| In its pursuit to expand into the Canadian
market, FLAVORx Inc has announced its continued partnership
with premier organizations such as Primary Care Today Canada
and the Canadian Association of Chain Drug Stores. Doing so
enables the company to continue to promote patient care and
pharmacy-based educational programs, just as it has done in
the US.
Bethesda, MD (PRWEB) August 24, 2006 - FLAVORx,
the biotech company that has defined an industry, announced
today that it will renew two key partnerships: the Canadian
Association of Chain Drug Stores (CACDS) & Primary Care
Today, Canada. Setting the gold-standard for medicinal flavoring
and continuing its mission to improve medicinal compliance,
FLAVORx has been continually recognized by the industry, as
both a credible and successful organization, and also one
of Alberta’s fastest growing companies.
Visibility within the Canadian market enables us to support
international interest and introduce proven methods that enhance
patient care programs to individuals within the healthcare
community.
The company declared that for a third straight year it plans
to attend the CACDS annual meeting. In addition, the company
will again be joining Primary Care Today, one of Canada’s
leading medical symposium groups. In order to expand its presence
throughout the Canadian medical community, FLAVORx plans to
participate in the Symposium Francophone de Medicine and Primary
Care Today’s national medical conference. Medical providers
throughout Canada commonly search for the best remedies to
aid patient compliance including critical issues that surface
due to bad taste or foul smell of a medication. FLAVORx will
showcase their scientifically tested & medically proven
medicinal compliance program to hundreds of medical providers.
Their efforts will be bolstered by advanced educational research
that addresses the significance of scientifically tested,
medicinal flavoring on adherence to medicinal regimens.
Ashton Maaraba, FLAVORx Senior Vice President and Head of
International Operations, attended last years showcase and
plans to return this year with his Canadian team. Maaraba
stated "We are again excited to be partnering with Primary
Care Today Canada. We have received an extraordinary level
of enthusiasm and interest in our patient-oriented showcase.
Certainly, the tremendous support from Canadian doctors and
their nursing staff are a major reason why we’ve decided
to come back." While FLAVORx remains selective and discrete
with its strategic growth strategy within international markets,
Kenny Kramm President and CEO mentions, "Visibility within
the Canadian market enables us to support international interest
and introduce proven methods that enhance patient care programs
to individuals within the healthcare community."
Regarding CACDS, Maaraba adds, "The CACDS community boasts
a strong mission statement and value system that aligns with
FLAVORx principles . I’m elated because everyone reflects
the common ground that the improved health of the patient
is top priority."
FLAVORx has advanced the challenge to medicinal compliance
by perfecting the methodology that allows pharmacists to turn
any bitter or foul-tasting medication into a readily-accepted,
flavored liquid. It provides patients of any age, with prescription
drug or over-the-counter (OTC) medications, a palatable and
safe liquid so they can comply with their doctor’s instructions
and recover from illness more quickly. To learn more about
scientifically tested medicinal flavoring, visit www.rxschool.com
to enroll in a Continuing Education course on "Flavoring
Agents to Enhance Taste and Palatability of Liquid Medications."
FLAVORx, headquartered in Bethesda, Maryland, USA and is
currently located in nearly 35,000 pharmacy locations, including
many major hospital pharmacies. Other U.S. & Canadian
chain pharmacies that offer FLAVORx include Walgreens, Wal-Mart,
Loblaws, Jean Coutu, CVS, Sobeys/Lawtons, London Drugs, Rite-Aid,
CVS pharmacy, Albertson's, Supervalu, Target, Kroger, Giant,
Giant Eagle, Sav-on Foods, Longs, Kmart, Winn Dixie, Safeway,
USA Drugs, Kinney Drugs, Meijer, Shopko, Spartan Stores, &
Happy Harrys, Albertsons & Supervalu.
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