| With the recent rise in security measures
and limitations on items that can be carried onboard flights
departing or heading to U.S. airports, consumers are in need
of alternative products that will be approved at security
checkpoints. EQ Energy, an effervescent energy drink tablet,
is a portable, lightweight and non-liquid alternative to canned
energy drinks. Travelers, both domestic and international,
are turning to EQ as a convenient and acceptable product to
bring on flights.
Bethesda, MD (PRWEB) August 17, 2006 - As
if traveling weren’t stressful enough, it just got more
challenging. Due to a recent terror plot targeted at airliners
leaving Britain for the United States, airport security tightened
dramatically, prohibiting any liquids from carry-on luggage
heading to or departing from U.S. airports. The restriction
includes all beverages, lotions, hair gels, perfumes and a
multitude of other commonplace items.
"I saw this poor guy dump almost everything
in the trash can and literally have only a toothbrush left."
One sector hit particularly hard is airport businesses that
service on-the-go travelers. A quick pre-flight stop in the
terminal used to entail soda, water, some snacks and a magazine.
Only now, liquids are no longer a part of the equation. Say
goodbye to water, cola and ice tea. Energy drinks don’t
make the cut either. Even though the energy drink market has
surpassed the soft drink sector, perhaps both will see a period
of brief decline during this time of high security. While
this has been a bust for many beverage companies, others are
experiencing a boon.
As of late last Friday, EQ energy, an effervescent energy
drink tablet, noticed a marked jump in online sales, up nearly
35% as of this week. Many consumers have indicated their appreciation
to company representatives for a product that is portable,
versatile, customizable, and convenient for travel. Guy Chetwynd,
General Manager of the Soho House, an exclusive members-only
hotel and club in New York City remarked, "Luckily energy
doesn’t need to come in liquid form. I brought EQ right
onboard my flight to London and stayed productive the entire
way."
EQ contains a unique vitamin mix and an energy blend of caffeine,
taurine and glucoronolactone, common to other energy drinks
currently on the market. EQ however, does not require a large,
awkward or heavy can. Instead, EQ is available as a small
foil packet or lightweight plastic tube and easily stored
in a pocket, purse or backpack. This is music to many travelers’
ears, who as of recent developments cannot carry liquids and
are advised to arrive at the airport as early as three to
four hours in advance. Consumers can rest assured that EQ
will help fight off the exhaustion of a long day of security
checkpoints and travel, and not be confiscated with other
items such as toothpaste, lotion, and hair gel. One traveler
noted, "I saw this poor guy dump almost everything in
the trash can and literally have only a toothbrush left."
With nearly all major airlines offering beverage services
onboard, travelers can simply drop an EQ tablet into the beverage
of their choice at any time for an immediate energy boost.
More and more travelers, whether venturing out for business
or for leisure, are turning to energy drinks as pick-me-ups
after long flights. Whether it’s going straight from
the plane to a business meeting, or immediately hitting the
streets for sightseeing, there is little room for fatigue.
With a combination of vitamins and Ginkgo Biloba, EQ offers
a healthy blend of energy. According to Chetwynd, "EQ
tastes great, and it really sharpens my concentration skills
and energizes my entire body. It really helps with jet lag."
EQ is currently available nationwide at Rite-Aid/GNC stores,
D.C. Snacks and online at www.drinkeq.com.
It is slated for availability at www.amazon.com,
www.cvs.com, Meijer Superstores
and many other fine locations in the coming weeks.
For more information, please contact Teresa Chen at 800.884.5771,
extension 234.
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