| The company that has spent over 10 years
in the business of safe and effective medicinal flavoring
has recently launched its newest product, EQ Energy. Servicing
over 35,000 pharmacies nationwide, FLAVORx now provides its
retailers with a front-end product that will enable excellence
in service and value for its customers.
 Bethesda,
MD (PRWEB) August 4, 2006 - Earlier this year, FLAVORx,
Inc announced the launch of its newest product, EQ Energy.
As an effervescent energy drink tablet, the product is not
quite what would be expected from the company that has set
itself as the industry leader in medicinal flavoring. However,
FLAVORx’s expertise in flavoring, unique product development
and realization that the energy drink market holds enormous
potential, allowed the company to create a great tasting product
and also differentiate itself in the market. In addition,
the innovative product allows FLAVORx pharmacy retailers to
supply customers with an even wider range of products to suit
the ever-growing consumer attitude of ‘one-stop shopping’.
EQ’s sugar-free and low-calorie formula contains an
essential mix of vitamins and Ginkgo Biloba, combined with
a blend of caffeine, Taurine and Glucoronolactone to offer
an appealing product to consumers looking for a healthy energizer.
In addition, its mild flavor allows it to be dissolved into
any beverage to offer an instant energy drink.
The energy drink market has grown over 700% from the year
2000 and as of 2005 was a $3 billion market. Experts suggest
that the market could be upwards of $6 billion in the next
two years. In today’s fast-paced society, consumers
are looking to do more in less time and more efficient and
convenient ways to live life.
So why did FLAVORx go for an effervescent energy drink tablet
versus a liquid energy drink? Effervescence is unique and
cutting-edge and also boasts convenience, portability and
versatility. Additionally, an effervescent product allows
its components to achieve faster absorption into the bloodstream.
The sodium bicarbonate present can buffer acids in the stomach
and digestive tract to reduce stomach upset and nausea. The
growing popularity of effervescence has global consumers seeing
the availability of effervescent tablets as a source of essential
vitamins and minerals to achieve better health. In Europe,
Australia and New Zealand, consumers can now find stress relievers,
immune boosters and vitamin supplements available in effervescent
tablet form for both adults and children.
Consumers no longer turn to pharmacies to just fill prescriptions.
Beyond just health items, customers can shop for beauty items,
cleaning supplies, household goods, photo processing, stationery,
gift items and cards, magazines and books, back-to-school
items and even groceries. Consumers appreciate the convenience
of one-stop shopping, and by expanding services and products
with the addition of goods such as EQ, pharmacy retailers
keep customers happy. Furthermore, because EQ appeals to a
youthful, open-minded crowd willing to try uncommon products,
retailers could soon even see the growth into a new customer
base.
EQ’s small size and ease of storage and transportation
makes it a practical investment for retailers. With EQ, there
is no added expense of shipping heavy liquids, no threat of
spillage and no large bottles or cans to shelve or store.
Benefits such as these, in addition to EQ’s success
to date have garnered the interest of major chain drug retailers
and on-line outlets. As of July 27th, 2006, EQ became available
in select Rite-Aid/GNC stores nationwide. In addition, EQ
is available at high-end luxury hotels such as the Soho House
in New York.
Fore more information, please visit www.drinkeq.com
or contact Teresa Chen at 800.884.5771, extension
234.
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