| FLAVORx, Inc the company that sets the
industry gold standard for medicinal flavoring has developed
a method to help ADHD and ADD patients swallow their medications.
Stimulant drugs that are commonly used to treat ADHD are only
commercially available in pill form. However, FLAVORx has
successfully converted these pills into liquid medication
that can be easily flavored and readily accepted by young
patients that have difficulty swallowing pills. Converting
pills to liquid also helps overcome drug interaction or rejection
from children when medications are mixed with food. With over
42 flavors, FLAVORx is sure to please any taste bud.
Bethesda, MD (PRWEB) May 3, 2006 - The American
Psychiatric Association estimates that 3-7% of children suffer
from Attention Deficit Hyperactivity Disorder (ADHD) and Attention
Deficit Disorder (ADD).
ADHD and ADD are two of the most common neurobehavioral disorders
of childhood and frequently persist into adulthood. In 2003,
the Centers for Disease Control estimated that roughly 2.5
million youth ages 4-17 were currently receiving medication
for treatment of these disorders. Therefore, it is not surprising
that FLAVORx, the company dedicated to offering palatable
solutions to hard-to-swallow medicines, has developed a method
to convert ADHD and ADD medications from pills and capsules
to a liquid form. In this way, medications can be easily flavored
and readily accepted by even the youngest and most stubborn
of patients. The company has received many phone calls from
ADHD patients and families that are relieved to have finally
found a service that provides a liquid that allows children
to successfully accept crucial medications.
Recent research suggests that an effective long-term approach
to treating ADHD and ADD may lie in combining medical and
behavioral therapies. The National Institute of Mental Health
recently conducted an intensive study to evaluate treatment
of ADHD. The results of the study indicated that combination
therapies (behavioral and medical) and medication management
alone yielded better results than intensive behavioral treatment
alone or routine community therapy. While each case is unique
to the child (or adult); stimulant medications may be prescribed
and are considered very safe and effective. The most commonly
prescribed medications are Ritalin, Adderrall, Concerta and
Dexedrine, which are all commercially prepared as pills. FLAVORx
researchers have developed formulations to convert these pills
to a suspension form that can be easily manipulated into flavors
such as Grape, Bubblegum and Strawberry. However, as with
all medications, treatment for ADHD and ADD symptoms should
be discussed thoroughly with a healthcare practitioner to
determine the necessity for medication, as well as the proper
medication and dosage for the patient.
Currently, because these stimulant medications are not commercially
available in liquid form, most patients and families affected
by ADHD and ADD are not aware that these pills can be converted
to liquid form quite readily. For young patients, pills can
be particularly hard to swallow. Therefore, FLAVORx established
this specialty service to help these young patients that may
be started on stimulant drugs as early as the age of three.
Through performing stability and compatibility studies and
taste-testing by panel and focus groups, FLAVORx established
successful formulas to convert these pills to liquid form
and also add flavors that would mask the medication’s
existing taste. According to FLAVORx President and CEO Kenny
Kramm, "With this added service we can provide ADHD patients
with an alternative that is safe and easy to use. Our mission
now is to spread the word about this added service so that
ADHD patients are aware that they don't have to continue to
struggle with pills."
The main characteristics of ADHD and ADD affliction are inattention,
hyperactivity and impulsivity. ADHD and ADD results when not
enough dopamine (a neurotransmitter) is delivered to the brain.
The body then tries to compensate for this loss by finding
ways to stimulate its release by using movement, physical
activity or other stimulus to engage and interest the brain.
This is why many children that suffer from ADHD or ADD “can’t
sit still” or act disruptive, daydream, seem disorganized
or are easily distracted. Unfortunately, these behaviors could
lead to academic underachievement, lack of social skills and
could interfere with relationships, employment or completing
an education down the line. It is possible that other disorders
may accompany ADHD and ADD such as other learning disabilities,
Tourette Syndrome, Oppositional Defiant Disorder (ODD), conduct
disorder, anxiety and depression and bipolar disorder.
Sadly, many ADD and ADHD families and patients may feel embarrassed
by their conditions and at times may be mislabeled, ridiculed
and discounted as troublemakers or misfits. However, children
and adults who suffer from AD/HD should actually keep in mind
that their differences are something to embrace. Some of the
greatest minds such as Ernest Hemingway, Beethoven and Einstein
are thought to have had ADD or ADHD.
FLAVORx prides itself as the industry’s leader in scientifically-tested
and specifically developed flavorings for medicine and has
flavored over 60 million medications over the last 10 years.
The system is currently available nationwide in over 37,000
pharmacies such as Walgreens, Wal-Mart, CVS and Rite-Aid to
name a few.
For more information, please contact Teresa Chen
at 800.884.5771 extension 234.
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